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Fairway Subaru News

Report: Subaru predicts 50% sales hike for 2012 Impreza
2012 Subaru Impreza
2012 Subaru Impreza ? Click above for high-res image gallery

According to Ward's Auto, Subaru brass are expecting the 2012 Impreza to sell around 60,000 units a year, or half again as many as the car's current 40,000-unit total. Subaru executive vice president of North America Tom Doll says the car fills gaps in the company's lineup that prevented it from being as competitive as it could have been.

Subaru claims the new Impreza will return 36 miles per gallon on the highway, a figure that would put the car on the top of the all-wheel-drive pile for fuel economy. The gas mileage figures come courtesy of a new-for-2012 2.0-liter boxer four-cylinder reigning in 148 horsepower. The upcoming Impreza will also be lighter than the outgoing model, making fuel-sipping a little easier.

With all the new tweaks, Subaru is hoping Impreza sales can push the brand's overall total from 264,000 vehicles last year to closer to 300,000. That's a heady goal to be sure, but the company is confident enough in the new car's appeal to make a bold prediction. Only time will tell if such hopefulness is well founded.




Live photos copyright ©2011 Jeff Glucker/AOL



 Keeping YOU in the Loop

April 29, 2011

 

  Nominate Your Breakaway from Cancer Champion 

Now through May 13 we're taking nominations for the Breakaway from Cancer Champion Award. 

This special individual will be honored during the USA Cycling Professional Championships weekend (May 27 -30). We will choose a local cancer survivor, patient, caregiver, or advocate who has played a crucial role in developing breakthrough medicines from among your nominations. This individual will be someone who is making a difference within the community and inspiring others.

 

Breakaway from Cancer Champions will be granted special access to the VIP Areas of the 2011 USA Cycling Professional Championships, and be recognized on stage at the Stars and Stripes Challenge presented by Amgen.  See more information at www.p3ride.org under "About P3".  On the left side of the web page Click on Breakaway from Cancer Champion.


Beginners:  10 Mile Option

 

Beginners and recreational riders may choose between two 10 mile options.  Ride the first five miles of the road route (which does have a climb) OR ride the Swamp Rabbit Trail from Travelers Rest to Furman and back.  This second option will include a beautiful swing through Furman's Campus.  Bring the family and ride the trail.  What a great way to start the morning!

Fairway Subaru:  Bike Giveaways


Four bicycles will be given away to registered riders courtesy of Fairway Subaru over the next four weeks. 

 

This week's bicycle drawing opportunity:

Pedal Chic located on Main Street in Downtown Greenville on Tuesday evening, May 3rd at a mix and mingle from 5:30 until 7:00 p.m.  Drop by and enter for YOUR opportunity to win. Recruit your friends and co-workers to join you for a healthy ride to benefit cancer reserach and advocacy.



 

Thanks, Fairway Subaru for your continued support of the

Stars and Stripes Challenge Presented by Amgen.

                                                                   

               Kevin Livingston is coming.  Are you coming too?

 http://www.kevinlivingston.com/biography.html

Ride with Kevin on May 29th at the Stars and Stripes Challenge

Presented by Amgen

The Stars and Stripes Challenge 

Presented by Amgen

A Palmetto Peloton Project Event




Fairway Subaru Annual Car Show and Swap Meet Video  April 23, 2011
                                                                                                  click here to view

 

Daniel Noble Service Manager                        Hot dogs, chips, fruit an COLD drinks!             Subaru enthusiast gather with excitement!



2011 Subaru Forester: Best seat all winter

Posted by Bill Griffith February 7, 2011 05:31 PM

2011-Subaru-Forester-front.jpg

(All photos: Bill Griffith for The Boston Globe). Click photo for larger version.

Subaru originally launched the Forester back in the late 1990s. That vehicle had the look of a station wagon with an oversized and out-of-proportion "greenhouse," that is, the roof and windows. As out-of-kilter as that original Forester looked, its performance made me a believer in Subaru's all-wheel-drive system.

It was a summer-without-rain that had led to bans on outside watering and car-washing all over New England. The dry spell finally broke early on a Friday night. And it wasn't with a shower. Instead violent thunderstorms hit the area, creating what one a friend calls "Southern ice," ? roads turned into a skid pad by the accumulated grease, oil, and dirt. We saw vehicles off the road, accidents and skids. That Forester, meanwhile, passed through it all as though it were on rails.

Fast forward a decade to the 2011 Forester we drove through recent heavy snow with the same feelings of security. It's the third year of the third generation of the Forester, a vehicle that has morphed into what we call either a crossover vehicle or small SUV these days.

2011-Subaru-Forester-rear.jpg

Our test vehicle was the 2.5X Touring model, near the top of the Forester lineup. The MSRP of the 2.5X Touring, including destination, is $29,020. The lone option on our well-equipped vehicle was a $48 cargo net. The only step up is the same vehicle with the turbocharged engine. From a driving standpoint, we'd have loved to drive the turbo; from a realistic standpoint, the normally aspirated version was fine. The same engine is standard on the decently equipped base model (air conditioning, cruise control, all-wheel-drive), which you can get into for approximately $21,000.

That standard engine ? the latest in Subaru's development of its basic four-cylinder, horizontally opposed "boxer" engine ? puts out 170 horsepower, the same as its predecessor, and increases torque slightly to 174 lb.-ft. However, it now has a chain-driven double overhead cam instead of the previous belt-driven single camshaft.

We found the powerplant totally adequate in all situations, though it was so responsive that it tended to jump ahead from standing starts. It's also an engine that tends to be a bit noisy, especially right after cold-weather starts, but something you don't notice on the road.

Both manual and automatic transmission versions are rated at 21 mpg city and 27 mpg highway. We registered 22.7 mpg under lousy driving conditions ? messy roads, warm-up time while we scraped windows, traffic delays, short trips, and unusually cold weather. In other words, we'd have expected to do better in warmer weather and on longer treks.

Somewhat surprisingly, Subaru has kept the engine mated to a four-speed automatic transmission when the competition ? Chevrolet Equinox, Honda CR-V, Mazda CX-7, Toyota RAV4 ? has upgraded to five- and six-speed units.

Something else that hasn't changed is that all-wheel-drive capability. We went joyriding on a snow-covered lot with the security of the AWD and vehicle dynamics control that includes all-wheel traction control and is standard on all models. The Forester's 8.7-inch ground clearance was enough to keep the vehicle from getting hung up in deeper areas.

Handling was secure and predictable when trying to break the car loose in that lot, but more importantly, it was even more stable on an ice- and snow-covered dirt road with gullies beckoning on either side. On paved road, the ride was refined and relatively quiet.

2011-Subaru-Forester-interior.jpg

Gauges and controls were intuitive and the interior, even with leather, had a nice-but-uncomplicated presentation. USB and iPod connections were in the center console and using the Bluetooth connection was a snap.

We found lots of nice touches. The rear seats were raised, affording rear-seat passengers a good view and easing conversation between the rows. There also was plenty of legroom for two couples to ride in comfort on a Saturday night date. Headroom, both front and rear, was amazing even for taller folks. Several times, we checked that the rear doors actually had closed tightly because they felt so light and latched quietly without the expected "thunk."

2011-Subaru-Forester-cargo.jpg

Standard on our Touring model was a rearview camera with a 4.3-inch display screen, a wonderful addition that isn't part of an additional navigation package. Also standard were bi-xenon headlights, dual-zone climate system, one-touch folding releases on the 60/40 rear seats, electro-luminescent gauges and a welcome all-weather rear mat that covered the cargo area when the rear seats were raised.

Inside a Forester, front or rear, is a good place to be sitting in a New England winter.





dbrochure.subaru.com
The 2011 Subaru Outback is the perfect SUV for your active lifestyle. Its control, safety and AWD performance inspire confidence, while retractable crossbars and smart cargo space reduce limitations.


Fairway Subaru visits Greenville Meals on Wheels

On January 5, 2011 as part of the Share The Love Event Fairway Subaru sent 4 new Subarus for the Meals on Wheels volunteers to drive on their routes. Foster McKissick IV, Jan Doss, Barry Gambrell and Jane Bundrick delivered the vehicles and toured their facility. Fairway Ford and Fairway Subaru sales personnel also deliver meals routinely.



Foster McKissick talks with volunteer Wanda Painter about the 2011 Outback.


 
Salesperson Jan Doss answers questions about the 2011 Forester.


 
Volunteer Mike Cloys drives the 2011 Forester. Hot meals are packed and ready for delivery by the dedicated volunteers.



Internet Salesperson Jane Bundrick helps Bob Haden into a new 2011 Outback for his delivery route.

Thank you to all the volunteers who deliver to so many folks a hot meal. Thank you also to Rosalyn Seagraves who drove one of our 2011 Foresters on her route.






Subaru "Baby Driver"  named in Top 10 Commercials of the Year by Time Magizine. #7 Best for 2010.
The most remarkable fact about this commercial is that the man is actually the father of those two girls in? real life!


Tip of the Month

Subaru Mobile Internet



New Subaru Videos
and Music Downlaods





If you have an itch to write about your Subaru experience you can do so at Dear Subaru.




Subaru Brand Rated 2011 Best Retail Brand by Kelley Blue Book's kbb.com

- Subaru Outback also named Top 10 Best Resale Model -

CHERRY HILL, N.J., Nov. 17, 2010 /PRNewswire/ -- Kelley Blue Book www.kbb.com, the leading provider of new and used vehicle information, has announced that Subaru has been awarded 2011 Best Retail Brand and the Subaru Outback has also been named a Top 10 Best Resale Model at the Kelley Blue Book's Best Resale Value Awards.

 



Subaru Wins a Host of 2011 ALG Residual Value Awards

- Subaru named Best Mainstream Brand -

- Forester, Outback and Legacy Top Respective Categories -

CHERRY HILL, N.J., Nov. 17, 2010 /PRNewswire/ -- Subaru of America today announced that it has received four Residual Value Awards from ALG (Automotive Lease Guide).  The ALG Residual Value Awards recognize the vehicles predicted to retain the highest percentage of original price after a conventional three-year period.

The company, which is enjoying record sales in 2010, won awards in several categories:

Subaru Legacy -- Best Midsize Car

Subaru Forester -- Best Compact Utility

Subaru Outback -- Best Midsize Utility

Subaru Brand -- Best Mainstream Brand

The Best Mainstream Brand is retained by Subaru following its nomination in 2009.  The Subaru Forester now holds three consecutive ALG titles and the Subaru Outback is also a repeat winner.  The two Subaru crossovers are joined as winners for 2011 by the Subaru Legacy sedan.

Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies are among the key factors that affect ALG's residual value forecasts.  

Tom Doll, COO for Subaru of America said, "These awards are a fantastic testament to the inherent value in Subaru products.  Our combination of all-wheel drive, safety, reliability and value is unmatched in the industry and we thank ALG for their recognition of that."

Speaking of the winning Subaru products, Raj Sundaram, SVP, ALG said, "The latest Outback has been a huge success because it delivers exactly what consumers want in a crossover; the handling of a car combined with great utility and a spacious interior.  The Forester offers a great mix of value, ruggedness and efficiency that continues to resonate with loyal buyers.  With strategies to keep resale value strong, the Forester is the top compact utility vehicle for the third consecutive year. The Legacy has pulled off the impressive feat of ending the Honda Accord's three-year run at the top of the midsize car category. Market demand for the Legacy just keeps growing due to a fresh design combined with the all-wheel drive and turbocharged boxer engine for which the brand is famous, and the new model has commanded higher prices without the need for incentives."

Regarding the mainstream brand win, Sundaram said, "Subaru's superior quality and standard all-wheel drive inspire extraordinary loyalty among a customer base that continues to grow.  Subaru has realized this growth without resorting to incentives and fleet sales, helping it to earn the top spot for mainstream brand the second year in a row."

About ALG (www.alg.com)

 



 




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the Blue ridge Parkway

ONE OF THE GREATEST GREAT AMERICAN ROAD TRIPS  IS 75 YEARS OLD IN SEPTEMBER 2010.

The Blue Ridge Parkway?s 469 meandering miles of milepost (MP)-lined, billboard-free bliss got its start on September 11, 1935. After 52 years of construction, the parkway was completed, and it follows the spine of the Blue Ridge from Virginia?s Shenandoah National Park to Great Smoky Mountains National Park in North Carolina.

 



Safety is a commitment at Subaru. See how each Subaru model is engineered to avoid accidents and protect Subaru drivers and passengers. Find Subaru Safety ratings.
 




What Recession? Subaru Sales Are GREAT!

By Rick Bowmer, AP
While no one was watching, Subaru has quietly kept growing sales month by month through the auto industry implosion and the recession. It's selling so many cars these days that it's running short of cars on the lots.

Subaru of America reported today that it posted its best-ever October sales results, including all-time best months for two models: Outback and Forester. It sold 47% more vehicles in October than in the month last year.

Year-to-date sales are 22% higher than in the first 10 months last year. It has sold so many vehicles, in fact, that before this week is out, 2010 will beat last year's full-year sales record for the brand -- with two sales months left to go. The brand's reputation for gas thriftiness is one reason.

The results "reflect that demand for Subaru products continues to outpace supply despite the uncertain economy," said Timothy Colbeck, senior vice president of sales, Subaru of America. "We have been increasing shipments to dealers, but they continue to sell everything we send them."



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